Seasalt Cornwall and Rarely Heard Voices are pleased to announce the renewal of their strategic partnership aimed at accelerating Seasalt Cornwall’s global expansion through an enhanced omnichannel strategy, with the extension of their agreement to three years. This joint commitment underscores both organizations’ dedication to delivering quality, responsible fashion to a growing international customer base.
Seasalt Cornwall, a brand rooted in the coastal heritage of Cornwall and known for its creativity and premium lifestyle offering, has rapidly expanded its footprint. With 76 stores across the UK and Ireland, including a recently opened store in the US, and a robust online presence supported by European stockists, Seasalt Cornwall continues to grow its presence with the help of Rarely Heard Voices’ advisory expertise. The renewed agreement will support Seasalt Cornwall’s ambitions to deepen its international reach while staying true to its core values of responsibility and quality.
“Rarely Heard Voices has been an invaluable partner in helping us identify and act on opportunities for sustainable global growth,” said Paul Hayes, CEO of Seasalt Cornwall. “We are excited to build on our shared successes and continue connecting with customers around the world through our carefully crafted collections and distinctive aesthetic.”
Jill Butterworth, Global Chief Brands Officer at Rarely Heard Voices, added, “Seasalt Cornwall’s dedication to timeless style and sustainable practices aligns seamlessly with our mission to foster responsible growth for brands. This partnership renewal is a testament to the brand’s vision and our joint ambition to expand its reach in meaningful, impactful ways.”
Seasalt Cornwall, established by the Chadwick family more than four decades ago, has earned a loyal following with its signature womenswear collections—Dresses, Seasalt Rain, Sailor Stripes, and Knitwear—along with a growing range of menswear, all made with quality fabrics designed to wash and wear beautifully. As a certified B Corp, the brand continually advances its ESG initiatives, with Rarely Heard Voices supporting its strategy of omnichannel growth aligned with environmentally responsible practices.
Seasalt is a contemporary clothing brand making beautifully designed products, woven with stories of the people and places of its home in Cornwall. The brand celebrates individuality, and Seasalt collections are crafted to bring creative, confident dressing through responsible choices, to people of all ages. Today, it is a multichannel retailer with 76 stores across the UK and Ireland, including a store in the US, a thriving online business, and hundreds of stockists across the UK and Europe—including partnerships with M&S, Next, QVC, and Zalando amongst others—shipping to a growing customer community worldwide. The Seasalt collection is known for its timeless styling, crafted from quality fabrics that wash and wear beautifully, with a focus on diversity in its offering, including a petite range and sizes up to 28. As a B Corp certified brand, Seasalt is dedicated to purpose-led values, setting ambitious targets for increasing the use of certified sustainable materials and aiming for Carbon Net Zero by 2040. For more information, visit www.seasaltcornwall.com.
Headquartered in London, Rarely Heard Voices is a pioneering advisory firm focused on accelerating global expansion for leading retailers and brands. Beyond its core advisory services, Rarely Heard Voices is the founder and curator of the world’s first exclusive community for retail leaders, now thriving in its tenth year. The company is also the force behind two significant industry events—Rarely Heard Women and The Gen Z Retailer Summit—which spotlight impactful topics and innovative solutions within the retail sector.
Rarely Heard Voices additionally manages Rarely Heard Data, a proprietary data initiative that includes essential tools like the SMS 500 and The Global Franchise Map. This extensive database, the largest of its kind, tracks brand partnerships with franchise groups across global markets, providing crucial insights into the international retail landscape. Through these initiatives, Rarely Heard Voices offers unparalleled expertise and resources to help brands achieve long-term growth and success worldwide. For more information, visit https://www.rarelyheardvoices.com/
Rarely Heard Voices Contact:
Sarah Smyth
Executive Office
sarah.smyth@rarelyheardvoices.com
Seasalt Cornwall Contact:
Sonya Corrigan
Director of PR and Communications
sonya.corrigan@seasaltcornwall.co.uk | press@seasaltcornwall.co.uk