The Children’s Place

Rarely Heard Voices, a leading advisory firm headquartered in London, is proud to announce its role in orchestrating a groundbreaking partnership between The Children’s Place, Inc. (NASDAQ: PLCE), an omni-channel children’s speciality portfolio of brands, and SHEIN, a global fashion and lifestyle online retailer. This collaboration, which launches The Children’s Place storefront on SHEIN, is a significant milestone in expanding the brand’s digital reach and connecting it with millions of families worldwide.

Representing The Children’s Place, Rarely Heard Voices identified a unique opportunity to leverage SHEIN’s extensive digital platform to expand the brand’s customer base. Under the leadership of Brendan Dorrian, Founder and CEO of Rarely Heard Voices, the advisory team facilitated strategic introductions, supported negotiations, and provided the counsel needed to forge a long-term alliance that aligns The Children’s Place’s legacy of value and style with SHEIN’s innovative, far-reaching platform.

“This partnership is a testament to the power of aligning shared values and market strengths,” said Brendan Dorrian, Founder and CEO of Rarely Heard Voices. “We recognised the synergy between The Children’s Place’s commitment to high-quality, affordable children’s fashion and SHEIN’s ability to deliver ontrend products to a global audience. It’s been a privilege to act on behalf of The Children’s Place in securing this strategic alliance, which brings exciting new possibilities for growth and customer engagement.”

The partnership now makes The Children’s Place’s signature products available on SHEIN’s platform, enabling parents to access high-quality, stylish children’s apparel with ease. This collaboration, facilitated by Rarely Heard Voices, reflects both brands’ dedication to providing accessible, affordable fashion solutions to modern families across the globe.

This initiative underscores Rarely Heard Voices’ commitment to accelerating global expansion for retailers and brands. As digital retail continues to evolve within an omnichannel world, Rarely Heard Voices remains dedicated to supporting brands like The Children’s Place in navigating these opportunities for strategic growth.

About Rarely Heard Voices

Headquartered in London, Rarely Heard Voices is a pioneering advisory firm focused on accelerating global expansion for leading retailers and brands. Beyond its core advisory services, Rarely Heard Voices is the founder and curator of the world’s first invitation-only, vetted community for retail leaders, now thriving in its tenth year. The company is also the force behind two significant impact events, Rarely Heard Women and The Gen Z Retailer Summit.

Rarely Heard Voices additionally manages Rarely Heard Data, a proprietary data initiative that includes essential tools like the SMS 500 and The Global Franchise Map. This extensive database, the largest of its kind, tracks brand partnerships with franchise groups across global markets, providing crucial insights into the international retail landscape. Through these initiatives, Rarely Heard Voices offers unparalleled expertise and resources to help brands achieve long-term growth and success worldwide. 

Rarely Heard Voices Contact: administration@rarelyheardvoices.com